A STORE OF ITS OWN:
Everlane's First Permanent Store Makes It Official This Weekend
November 30, 2017
Online retailer Everlane has given us all an abject lesson in taking one's time to get things right. A few years ago, they were an upstart offering just a few basic apparel items whose appeal was split between their deceptively simple design and the label's radically transparent production ethos which demonstrated a commitment to taking full responsibility for maintaining high quality standards and ethics for production and sourcing right down to revealing the full supply chain and costs of each item. There would be no murky network of factories "overseas" in who knows what nation and what conditions. The strategy proved to be a hit in the new millennium and offerings quickly expanded to include all manner of sportswear, shoes and accessories in a signature, stripped down but stylish aesthetic.
A few pop-up stores in trendy New York neighborhoods allowed customers to see the quality up close, but now, Everlane is about to launch its next phase with a permanent brick and mortar store opening on Saturday at 28 Prince Street in Nolita. The new store (pictured above and below) will reflect the brand's minimalistic but stylish look, putting the focus on the product offerings which customers will now be able to touch and try on before purchasing. if you are unfamiliar with Everlane, this will be the perfect opportunity to immerse yourself. More stores are on the way as the company evolves into a full-service retailer, but New Yorkers are privileged to be the first to get their own permanent Everlane outpost, so look for a crowd on Saturday.