MAXIMUM LUXURY OVERLOAD: Are Tom Ford, Giorgio Armani &
Tiffany Heading Downtown?
Tiffany Heading Downtown?
April 21, 2014
Those "Real Estate Industry Sources" are at it again. A couple of weeks ago such sources had Neiman Marcus about to sign up for a huge flagship store at Hudson Yards that could possibly violate the terms of Bergdorf Goodman's lease (It stipulates that Neiman Marcus never open a store within New York City). Now "sources" have Tiffany & Co., Tom Ford and Giorgio Armani taking prominent storefronts at mall giant Westfield's World Trade Center shopping complex now leasing in the financial district. It would be a coup for the location which has been competing bitterly with rival Brookfield Place in the World Financial Center that is currently boasting upcoming stores from Hermès, Salvatore Ferragamo, Zegna, Michael Kors and Paul Smith —who was just announced today.
The question is just how well a true luxury shopping district can be created out of whole cloth where there previously was none? When the original World Financial Center opened about 25 years ago, it was meant to bring big spenders downtown with a satellite Barneys men's store as the main draw, but it fizzled even before the devastation of 9/11. While a smaller enclave of luxury retail has developed near the Stock Exchange anchored by Tiffany and Hermés and focused around jewelry, watches and men's apparel, it remains to be seen if the neighborhood can really support more than that. According to The Real Deal, Tom Ford would take a street-level corner store in 4 World Trade Center (pictured above) while Armani and Tiffany would open in neighboring 3 World Trade Center, all with entrances on Church Street. They would be the first top-level luxury players to join the WTC retail space which would give then high visibility from the throngs of tourists visiting the site. Would that translate into sales, especially for a stratospherically priced label like Tom Ford? Perhaps Armani is considering a less expensive Emporio or even A|X unit for the space. It is all hard to gauge, especially when the original WTC shopping mall was more of a chain-store shopping center with stores like Gap, Borders and Express. Currently, the most biggest retailer in the immediate area is still discounter Century 21, which, though recently expanded and upgraded, is still not on the level of an international luxury brand. A small-scale Brooks Brothers is nearby as well. Nobody from Armani, Tom Ford or Tiffany had any comments for The Real Deal, so, for the moment we are left wondering whether these luxury brands see real opportunity at the World Trade Center or are just kicking tires.
Tom Ford, Tiffany, Armani to take WTC street retail: sources (The Real Deal)