There's A Huge Nike Store In SoHo Just Itching' To Get Open
November 16, 2016
Real estate in New York City is a pretty ruthless business. There are fights between developers and cummunity boards and local politicians all the time, but it is unusual for the opening of a 55,000 square foot retail flagship to have its grand opening legally halted just hours before the doors were to be unlocked. That, however is what has happened to the new Nike store that was to open last Friday on the corner of Broadway and Spring Street in SoHo.
In a feud pitting Manhattan Borough President Gale Brewer, Community Board 2 and various other local officials against the Department of Buildings, the long awaited Nike store sits fully stocked and presumably staffed with its opening indefinitely postponed. The complaint concerns building regulations about the size of the store allowed in the space and the permits issued to redevelop 529 Broadway, the building that contains it. The protesters want Nike's certificate of occupancy recinded because, the company and the developer allegedly did not apply for the special permit required for stores over the 10,000 square foot limit imposed by the area's zoning rules. In addition, it is alleged that the DOB issued an alteration permit to build the building rather than demolition one. All of these discrepancies require greater public and oversight. Brewer and her cohorts allege that they were denied their rightful input by the DOB's arbitrary permit granting policies which allegedly favor developers over community input. Further arguments include details about party walls and how much of the original building on the site was retained that fall into the category of real estate arcana. The upshot is that Brewer and company have chosen the Nike Store to make their stand against the DOB. Now eager sneakerheads who were erroneously lined up outside the store on Friday morning will be waiting indefinitely until an agreement between all parties can be reached to grant Nike the temporary certificate of occupancy it needs to open its doors.
Brewer and company probably feel that a huge multibillion dollar corporation and presumably greedy developers are easy and suitably high-profile targets for their cause, but perhaps they shouldn't have waited until hours before the store was to open to throw a wrench into everyone's gears. The building has been under construction for years. Nike's plans for the store were also not a secret. Did they really need to wait until the last minute to protest improprieties? Now, there are not only eager customers waiting to shop at a major new store from one of America's most popular brands, but also a whole staff of workers for the multilevel store who expected that their jobs would start last Friday. It is not known how long Nike will be willing to pay managers, sales and stock staff for a store that is not being allowed to open and isn't selling anything. The company has already had to cancel at least one of the new product launches that bring customers streaming to their stores. Hopefully, the parties will be able to resolve their dispute in a timely manner. It seems unlikely Nike will actually have to pack up its big new store and find it another home, but now wonders if the city is really doing itself any favors by forcing it to sit idle right at the point it was ready to open.