We had been hearing all sorts of stories about how the three would-be Gabors were planning on opening a branch of their boutique Dash in New York as an obvious pretext for moving their reality show to the city, and we pretty much disregarded them because, basically, The Shophound doesn't really care that much about the Kardashian sisters. But then, last week, the store actually opened with a party that brought the predictable crush of crowds, paparazzi and police called to restore order to the tiny sidewalk of Spring Street. The came the press reports about how the event was so chaotic that even Kanye West was left on the curb. Sounds awesome.
Still, we thought we would be able to ban the place from our consciousness, but please see the above scene which we witnessed early last Saturday afternoon. Yes, it seems that, for the foreseeable future, Dash will be forcing curious shoppers who to form a line to get inside that wraps around the corner of Greene Street...because SoHo isn't crowded enough on weekends. The neighbors must be so pleased.
This would all be less irritating if Dash turned out to be the sort of fantastic store that was actually worth standing in line for, but nobody's exactly been raving about the fantastic merchandise that would bring this shop all the way from the San Fernando Valley to SoHo. It looks like there is no limit to the number of people who will go out of their way for a taste of reality show glamor. We don't think the folks at Scoop are feeling threatened, but then they probably wouldn't mind it if their stores were so full that people had to line up outside. We are pretty sure, however, they like their business to be seen as more than a fancy tourist trap.
Are we being too hard on the ambitious Kardashian sisters? We're pretty sure they can take it. Of course, if the store winds up lasting longer than their reality show, then we might have to reconsider our opinion.